Alfred Verhoeven: Marketing The Rainbow
April 2021
#ILoveGay Today meets up with Alfred Verhoeven of Marketing The Rainbow, where he asks the question "Does The Gay Consumer really exist?" We chat about his inspiration with some of the work Mike Wilke of AdRespect.org [originally Commercial Closet) had given him, as well as where he's at now with his thesis he's working on to obtain his PhD on the subject of LGBTQ+ marketing. We also talk a bit a...
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